Business Publication #3 The Economist

http://www.economist.com/businessfinance/displayStory.cfm?story_id=14563636

This article summarizes the ever growing popularity of smart phones throughout the world. Even with a weak economy, the market for smart phones has risen. However, the main focus is to inform the reader on companies creating preloaded smart phones, which I find interesting. The two main companies leading this development are Motorola and INQ. Instead of having popular applications, like Facebook or Twitter, available for download via online marketplace, the phones come preloaded with these applications. By anticipating customer usage, these companies are better able to serve their user base, including the ability to import contacts from the user’s social networks out of box. Economists say this innovation will be extremely popular as more people turn to smart phones for their business and personal lives.