Business Publication #3 Business Week

http://www.businessweek.com/ap/financialnews/D9B5QH480.htm

This article summarizes Burger King’s plan to overhaul the image of their company from a drive-thru to a sit down style restaurant. How Burger King intends to do this is what I found interesting. Plans to redo the interiors and exteriors of all 12,000 restaurants worldwide are extensive. The exteriors will feature new signs, many saying "Home of the Whopper", but the interior holds the real changes. All of the tables and chairs are replaced with more elegant style furniture and furthermore, LCD televisions are used as menus. The estimated cost for this plan is $300,000 to $600,000 per restaurant. Needless to say, this is quite a big risk of the corporation. So far, sales have increased in test cased restaurants, however many franchise owners are still skeptical. Those opposed to this feel the culture of Burger King has already been established and it would take more than renovations for people to consider Burger King anything more than a fast food restaurant.