Business Publication #2 Forbes

http://www.forbes.com/2009/09/29/tiger-woods-billion-business-sports-tiger.html

This article summarizes the financial accomplishments of Tiger Woods over his career. What I found interesting about this article was the variety of ways Tiger Woods makes his money. First and most obvious, Tiger is a professional athlete. Golf however, is different than many professional sports because of the way salaries are done. In the NFL, NBA and most other professional sports players are given a set salary. Todd Helton for example, will make his salary regardless if the Rockies make it to the World Series or not. Yes, he will make more money depending on how far his team goes in the playoffs, but there is never a threat of him making nothing. In the world of Golf you only make money if you win. There are plenty of professional golfers that can go months without making a dime because they are not playing as well as other golfers. The amount of money Tiger has made shows how truly dominant he is at his craft. Outside of golf Tiger makes the rest of his money through endorsements. Tiger has deals with Nike, Pepsi, Gillette, Electronic Arts, Accenture and AT&T. When watching a sporting event it is also impossible not to see an ad featuring Mr. Woods. Through Nike Tiger has his own brand of golf clubs (TW Victory Red Blade Series), Pepsi gave Tiger his own brand of Gatorade (Gatorade Tiger) and he currently is the star of the #1 selling golf video game on the market (Tiger Woods PGA TOUR). His revenue stream comes from so many different sources, that it is a wonder he did not eclipse this mark sooner.